Things That Every Brand Needs on Their Facebook Page

Nowadays it looks as you'll find personal profiles, as though there are as many companies on Facebook. With all the sheer quantity of time the typical user spends on Facebook, there's lots of competition because of their attention that is small.

You need to sway every factor in your favor, in the event you intend to compete in the domain of Facebook. If you're leaving things reversed and stones unturned, you are hurting yourself in the long term. Instead, make sure that your page has everything it needs to ensure success.

1. Branded Vision
You'll find there are only three places images will show up in your page. You have to make sure these all are working towards your targets.

Your profile image. This should be your company logo. There is nothing simpler or even more branded than that. Yet, there are some exceptions. You add the graphic and additional content and can get creative along with your logo. It can be customized by you for holidays or for current events. You may even replace it entirely on a temporary basis with something featured from user submissions.

Your cover picture. This is actually the huge banner over the top of your page. This should ideally tie in with your branding, though it doesn't desire a logo on it; it shows right next to your profile photo. Make use of like a billboard to advertise new products or developments. Utilize it to feature customers satisfied together with your merchandise. Note: you must keep yourself -on-images guidelines. Text that is minimal is better.
This includes the pictures created as previews of the content you post or pictures you post as the content.
Images keep users interested and draw on the eye. Make certain you are making use of these to the fullest extent possible.

2. A Finished About Section
It actually is, although it may not seem significant to truly have a fully fleshed out profile. It's among the signals users on Facebook use to ascertain whether an account is legitimate or not. In the lack of confirmation, a profile is the next best thing.
Use the initial couple sentences as a bait; they are all that screen to your user who hasn't enlarged the description. Plug in a fast, punchy description of your organization plus a URL for the main homepage.

Anything after that content is below the fold, so you can spend more time optimizing it for those readers who truly come to read more.
Contain links to your other social networking profiles, including some other sites and Twitter, Instagram, Google, YouTube you use.
Be sure to include keywords relating to your own organization in the descriptions users will locate your organization in search using this description.

3. Which is more appealing for you?
Clearly the 2nd instance is not quite a bit worse. It's trivially easy to get hold of a custom Facebook URL for your own business. You only have to be careful of a few things first.

Your URL should be unique and never required previously. In case your business name is too much like another existing business, this may be a problem.

Your URL should be brief and memorable. An acronym that has no meaning is not quite useful. A long variant of your name looks like you had to put it to use to get around name squatting larger business, or another.
You can use a period (.) You are able to just use letters and numbers, no symbols, to get around some restrictions; other than that.
If your page has over 25 enthusiasts, you can only create a custom URL. This makes it more difficult to squat and snitch custom names.

4. Custom Tabs
In case you were to head to a high profile company page, such as that for Coca Cola, you would see four boxes beneath the cover photograph in the header, across the correct side. These are Pictures, Likes, Videos along with the Coca-Cola Shop. There's also a dropdown arrow that, when clicked, shows you eight additional cartons.
These cartons are custom tabs. They've been generated through a program on Facebook, and they provide you with a degree of customized content right at the top of your profile. You can have it link to your own web site, your app or some other content, or it's possible for you to rely on them like Coke does to show a shop link you would like to advertise.

Click to produce a brand new program.

Name your new app and provide it a unique namespace, which will be an ID used by Social Media Giant Facebook to reference your tab.
Fill in essential info and an image, including URL of the destination.
Install the program on your page.
Instead, it is possible to use among many third party applications to make tablature dynamically and your content. Hubspot offers one, one can be made by you and ShortStack can be used by you. These tools are useful in other ways too, so consider inquiring them.

5. New Content
Everything above is a framework, a skeleton. It's all really encouraging and very pretty, but it needs life to fill it out. That life is your content. You should post content often, on a program. You need to post articles, images and videos your users desire to find out. You'll need to post the things that draw people to your own organization. This means a mix of content and your own personal content when you express an opinion, in related sectors that showcases your insight.
Users click through and, they are not going to follow you if they see the newest place was four months ago. When you never post anything of value why should they? Show them you're worth following.

The Reasons Why No one Is Reading Your Facebook Posts

Just how it is talked about for Internet marketing, you'd believe registering a Facebook profile for the business is an immediate ticket to ecommerce superstardom. Why aren't people reading your posts?

1. You are Too New
If you've just started out with Facebook, odds are you only have a small smattering of followers. Each post just receives two likes or one and a share if you're fortunate or have a specially committed fan. Here is the most disheartening phase of the entire social media increase process.

In the early days it's going to be difficult to gain traction. You are going to have to invest the time and effort necessary to grow your social media existence, to solve this issue. This means marketing your Facebook page on the other social media accounts you use, if any. Anyplace it is possible to boost the page, you should.

On the page itself, you must make certain it's attractive to new users. Fill in the informational sections of your profile fully. Use an appealing profile picture and cover photograph, rather a thing that is more interesting than the usual copy of your symbol and goes along with your business.

Whenever you post content, encourage users to share it on Facebook. An excellent method to increase sharing is really to promote your profile with competitions. A giveaway for users who follow your profile generally speaking or who share a particular post is an ideal means to assemble more followers.

2. You are Overly Promotional
You've built up some followers, but you still can't manage to attract new users to your content. The click-through rates for your Facebook posts are dismal. You hardly see a blip without a single new sale and share new content. No one appears to share your content or comment on your posts. What's happening?

It is likely that you're being too self-promotional. Look back at all you've posted in the past month. How much of it's advertising service, an item, site post or competition on your own website? Now compare that amount to how many posts that comment on current events, boost interesting content you did not create or supply users with external value.

Users are turned off, when the majority of your content is little more than an advertisement for the services. You gain no benefit from using Facebook the exact same way you would use a billboard or a TV advertisement .

Instead, you must contain content which you didn't make. It may appear counter intuitive, but it's going to bring in more users. Post content they may find interesting, and comment on it. Post web logs out of your partners to share their audience. Post business news and your own commentary.

3. Your Writing is Bland, Boring or Lousy
Occasionally it is not the content of the posts that turns users away, it is the way they are written. Are you guilty of among the three cardinal sins?

Dreary content is content that may be intriguing to you, but does not have any relevance to your users or your customers. It might not be wet, packed with statistics without investigation. It might be exceedingly long with few line breaks, filled with words that the typical user can't pronounce. Dull content takes many forms, and with Facebook, users are searching for a quick hit. You need to catch their focus and hold it.

Plain content is content that's technically proficient but uninteresting to your niche. In addition, it can be called content that was mistargeted. Most users won't bore in the intricacies of your supply chain, for example. Even if the content is interesting to some specific audience, you need to determine if that audience is an audience you need to appeal to.

Bad content is content that is badly composed. It is full of typos or grammatical errors. It is riddled with metaphors and cliches that don't quite work. In some cases, it resembles it was written by a teen, or it was outsourced to some writer without native fluency. Content that does not appear professional pushes users away.

You might be doing everything right, and just can't get ahead; that is a sign there's something wrong with your content itself.

4. You Post Overly Rarely
While the exact frequency is determined by numerous factors, you should probably post more commonly. The exception is if you're posting several times each day already; with posts, you may be flooding your audience in this particular case to this extent that they block you even if they don't block you from their feeds.

If you're a big business with a large content creation department, you can get away with posting several times every day. The Economist, as an example, posts as frequently as more or sixteen times each day. This is because it can cover matters that are extremely variable and has a very large audience each day. Smaller companies often post once or twice each day at most. Small businesses may find once daily posting to function as the most beneficial.

Do not treat posting frequency. Should youn't have anything but you've posted daily for the last few days, bypass the day. There is no magic number about how often you have to post to be understood. Only know that you want to be posting regularly to make the most out of your following and active. Keep the most aware of your presence without flooding them with content they don't care about.

5. You're Not Engaging
The number one rule would be to be sure it stays social. If your posts are just thrown out into the social emptiness and left to creator, they won't succeed. You need to locate a method to request customer engagement.

Try asking users share and to like your content. When you post, ask new users what they think of the post. When a video is shared by you, ask users what they liked about it. When images are shared by you, ask new users if they wish to maintain the place photographed, or another engaging aspect of the image.

Post things that aren't directly promotional, but are valuable to the user. Post contests that engaged and can get more users lively. A particular contest would be to request users to share and comment on a place; this gets conversation that is ongoing and more exposure.

Do not forget that you have to do more than just begin the dialogue. You have to keep active and remarking in the threads you begin. If a fight breaks out, be willing to step into stop it. Your presence is important users lose the social aspect.

Tips to Help Win Any Facebook contest

It's no secret that Facebook contests are not easy to win. Many people are able and willing to achieve this, because Facebook contests do not require a fantastic deal of effort on the benefit of those entering. This decreases the likelihood that any individual person will win. This article features tricks and tips to win a wide variety of Facebook competitions.

"Likes" Sweepstakes

One of the most common contests that the company will use to increase page views, ordinarily raise focus regarding the firm, and engage prospective customers and customers alike. To enter this contest, a Facebook user just has to hit the "like" button, which causes a lot of people to enter. There are several ways to marginally raise the chance that someone is going to win.

#1 - Comment, Even if it's Not *Needed

Winners are infrequently selected at random, mainly because it's very hard for the individual who's selecting the entry that wins to be entirely unbiased. As a result, it is recommended even if the contest doesn't need it, to consistently remark. For contests when the victor isn't said to be picked at random, it is best to remark as much as possible. This can lead to your name and face being more recognizable to the individual who's choosing the winner of the contest.

#2 - Enter as Many as Possible

The more likely contests will be that you may be picked, the more it you enter. Because of this, it's advisable enter them and to actively seek out contests as a way to optimize your opportunities.
Posting Competitions

Another common iteration of the Facebook contest is when the business requests that people post a particular post or link on their walls and then supply evidence of that posting to the company. These winners are extremely seldom selected at random, so it is not much more difficult to raise the opportunities that you would win.

#3 - Post as Often as Possible

One of the easiest ways to bring attention to yourself and consequently increase the chance of winning is to post the link or comparative links on a regular basis and update the business every time you do this. This will anchor your name and face into the mind of the person choosing the winner.

#4 - Make sure your Posts are not Nonpublic

Among the most important aspects of entering a posting contest is making certain that you will be able to convince the company that the posts were really made. That is essential because you will not be entered into the contest unless you are able to show that you are actively attracting attention to the business. Businesses will not accept entries because they'll not be able to be seen by a big group of people that are labeled as private. It's easy to change individual posts to being tagged public, which will permit a Facebook user to keep his or her privacy but still enter the contest.
Facebook Voting Contest

The last common kind of contest is marginally more involved for the individual entering. It requires that individual to post a status, video, or image and garner the most votes. It is the easiest to win and the easiest to gain an advantage. Read on for tips on the best way to get ahead in voting contests.

#5 - Spread the Word

Provide explicit instructions in a mass e-mail to close when the contest runs until, and family and friends, such as the links for where to go, information on how many times a day a person can enter. Including precisely the same advice that has been mentioned above, post on your own Facebook as a public status that you're in the contest, for acquaintances. Going to newsgroups that you frequent and requesting the posters that are distinct there get involved will also optimize the quantity of votes you could get.

Using Facebook Vote Exchange Groups is an excellent way to encourage folks to vote on your content. Basically, you enter into an arrangement with others in similar contests you will vote for them if they vote for you. These groups are an efficient way to get votes because you're guaranteed to send you supplication for votes out to an audience that actually cares.

#7 - Make sure you Know the Rules

Reading the conditions and arrangements for the contest will inform you just where you're allowed to solicit votes. Additionally it will allow you to know if the same man can vote for you just once a day, or multiple times a day. If your relatives and buddies can vote multiple times a day and do not understand about it, you will be losing out on hundreds of votes.

#8 - Use Other Mediums to Solicit Votes

Motivate Tumblr followers and your Twitter to vote for you. Hand out flyers at school or post them in public places to which you frequently go. Make sure you contain all the advice that individuals need to vote for you successfully. What this means is providing the essential links on Tumblr and Twitter, as well as providing the information in a format that allows it to be taken by individuals with them. This could be a rip-away at the underside of a flyer.
Caption Contests

#9 – Try as Much as Possible

A slightly less common Facebook contest is the caption contest. That is when a firm posts an image and invites users to provide a caption for it in the opinions.

If the rules for the caption contest enable one individual to try multiple times, it is important to try as much as possible. The greater the quantity of entrances that a person puts in, the more likely that he or she actually is to win the competition. Writing numerous captions will also allow for an individual to get better. It is wise to enter caption contests that are as many as possible so as to get that training.

#10 - Spend Time On It

Despite the guidance to attempt as much as possible, it is also crucial to spend the necessary time to make certain that it's viable: namely, if it is really comical and if it is practical. Spending time will allow for more amusing links to be made.

A Facebook Page is Not A Marketing Plan

Early last month, a series of studies were conducted among the social media marketing initiatives of small businesses. A study from Pitney Bowes Software looked at small businesses who used social networking to target socially-conscious customers. Here’s some of the findings:

• 57% of marketers say they use Twitter, compared with 31% of consumers who do so.
• 51% of marketers use Google+, compared with 21% of consumers.
• 41% of marketers have established a presence on YouTube, even though 53% of consumers use the video-sharing site.

Going further, insights discovered at the recent BIA/Kelsey ILM West conference in Los Angeles show that an astounding 41.7% of small businesses say they see Facebook most importantly as an acquisition tool.

What we have here is a clear disconnect between the goals brands want to achieve, and what the customer has come to expect. Brands of all sizes make this disconnect grow every day when they don’t get serious about social media marketing, and rely on vague “best practices” articles and college interns to manage their social presence.

Here is our advice to brands to become better connected with users on Facebook:
Become a User First- I can guarantee that there is a large percentage of middle management and first time entrepreneurs who have never used social media (or the internet in general!). Yet, they are the ones responsible for social media campaigns, focusing only on vanity metrics and other minutia.
Companies that are successful with social media (such as Zappos) encourage their employees to have an active social media presence, and remain aware of trends, new tools, and features to remain top of the heap as social evolves.

Diversify your Online Marketing – Search engines are still the primary way for customers and prospects to discover your brand. SEO is still a powerful strategy – The more content you create on your own blog containing targeted keywords and phrases, the better the chances of ranking high in search results. Furthermore, being aware of negative reviews, posts, and news stories is essential. The last thing you want is for a bad customer experience to rank higher than your main website.
Real-world marketing can still be effective without breaking the bank. Consider joining groups hosted on Meetup.com to network with other entrepreneurs and partners who have influence with your target customer base. You will be amazed at how friendly and welcoming groups are to new members, and the benefits they can provide.

Perfect your Message on Facebook –  For brands to become successful using Facebook and other social tools, they have to understand it’s role in their ideal customer’s life. Facebook provides for a great solution for customer service, product announcements, specials and deals, and loyalty programs. It will be different for everyone, but by studying every piece of content and interaction, you should be able to determine what your audience expects when it clicks the Like button.

Most Fans in Facebook

Facebook Fans can help uplift marketing status. You can consider them as the element for popularity. In order to have the most fans, you need to know what it takes to raise the statistics.

You may say that celebrities at this moment normally wants to have fans on Facebook, they can do that of course, basing only on the fact that they are celebrities and we see them almost  every day by the power of media.

According to the statistics being released by on a website, Eminem has the most fans in Facebook, he has a huge fan-based group that helped him reached to over 60 million likes on his page, its mind blowing to know also that among all the billion users of Facebook, he could generate a hundred thousand likes in just a few days!

Famous Facebook icons whether local or international ones can be brand as a queen or king in the social media world if they can achieve a great number of fan likes and rise in various fan-based groups.

It can help them increase their projects, which seems to be a beneficial step to them to earn more than what they already have in their pockets.

It would be creative to promote something relevant towards attracting fans; make most of what is interesting and presentable. Most Facebook users nowadays are engaging more of themselves to Facebook activities and events, that’s why it wouldn’t be a problem in emerging Facebook fans.

According to Fox Business, the top five companies right now with the most fans in Facebook are Coca-Cola, Disney, Starbucks, Red Bull and McDonalds. One of the factors that had them on the top 5 ranking was maybe because of its constant product popularity. The continuous updates and creation of brand new features does affect its rate of growing fans.

YouTube Video Promotion

YouTube is recognized and loved by everybody who works, plays, browses or messages on the internet. Short video clips appear on Facebook, and other social networks on a regular basis. They are irresistible. Even newbies on the web cannot resist clicking on them. Links for the best ones are passed around constantly between friends.

YouTube is now a promotion tool almost as important as articles on the internet. You have to find and browse providers of YouTube traffic and see what they need to give, if you are interested in buy YouTube views.

Check out your competition, before you decide on the number of YouTube views you need and try and have a number similar to the best of them. You must look around well to get fast efficient service which is valid and ensures you won't have your YouTube video views account suspended. The views you buy must be filtered so that the views you get are of the quality which will not cause you to actually be prohibited from YouTube. You will need to be certain that you're likely to get the safe and quick video views that you desire. Once you set out to purchase YouTube views, you can always check out the reviews of this service from content [or dissatisfied] customers, as well as what guarantees are offered. Several have a money back guarantee.

Buying YouTube views is very important to start you off, but don't forget, in case your videos are not worth watching, you will sooner or later disappear.

So what gives the most excellent YouTube video promotion?

Your title should contain your main keywords and you ought to attempt to mention them as many as 5 to 10 times inside your description.

What are very popular are tutorial videos, so post them. These are the 'how to' of just about every subject in life, and people are always looking for this kind of information. Info is more important to a tremendous amount of people than entertainment. However, they should be entertaining, not monotonous. If you would like views, you need to strive to acquire valuable information posted in an entertaining way. The best views you get will be on account of the quality of your videos. 

Although YouTube subscribers are almost always important, remember that 'most discussed' evaluations are somewhat more important. Your subscribers will increase like wildfire, once your videos are popular. If you don't need to chase that whole sector [and their sympathisers] away, it stands to reason that the videos should not be critical or discriminating against any sector of people. Encourage friendships, because this is another method of communicating. 

Including collaboration, along with opinions. If you have links to as many other collaborators as possible, and they have links to yours, you are both in a win win scenario. Another strategy to enhance your YouTube views is always to initiate discussions. More and more people tend to join in, when discussion starts and your views grow.

What is Facebook Collections? Facebook Collections is Pinterest-Like

The Facebook "Collections" feature is a new venture, where users can collect items or declare that they "want" them in what is essentially an image-based shopping search engine. Instead of searching around an entire site, users can simply visit a friend's profile and click on the Wish list or Products section to browse for things they may be interested in. Users can also visit a retailer's Collections page to browse through products.
The actions the application would allow the user to do are “collect,” “want,” or “buy.” This venture greatly resembles a public wish list of things you love, want, and find inspiring or cute. Brands will be able to link directly from a photo to their e-commerce site. TechRadar says that this will compliment Facebook’s new “gifts” initiative with the long awaited “want” button and the option becoming available to everyone as soon as today with access to all retailers involved.
When a user clicks on e of these options available in Facebook Collections, the action will show up in their Timeline and can be made publicly available to friends. There is no social plugin “as of yet” for this Facebook feature, but the door has been left open for one in the future. This application is thought by many (including Business Insider) to be gunning for is the e-commerce market currently dominated by Google and Amazon, not Pinterest. E-Commerce unlocks a vast portion of advertising based around generating demand and then converting that demand into actual transactions.

What is Pinterest?

Pinterest describe themselves as a “virtual pin board that lets you organize and share all the beautiful things you find on the web.” Pinterest users use the boards to plan weddings, decorate homes, organize their favorite recipes, or collect inspiration. Users can browse pinboards created by other people to discover new things and gain inspiration from people who share your interests. Pinterest’s goal, or mission, is to connect users all over the world by the things that they find interesting- connecting people everywhere by similar tastes, interests, and inspirations.
Pinterest allows users to “like,” “comment,” or “repin” pins from other users boards to show off their own individuality and flair. Users can discuss via comments and follow individual boards- in addition to entire user’s board selection. There is also a social plug-in that allows sites to integrate the option to “pin” stories or photos they feature on Pinterest straight from the web, as well as a widget to allow for pinning directly from your browser.

How Facebook Collections and Pinterest Are Similar

Both Facebook Collections and Pinterest allow you to start “Boards” or “Collections” of things that you like. They both allow for creativity in curating your own “boards” or “collections” of items within the application and allow for others to see what you’ve picked. They both serve as inspiration for shopping, lifestyle, and décor amongst other things.

How Facebook Collections and Pinterest Are Different
Pinterest offers a wider variety of pinning with the option to comment, like, repin, or pin via social plug-in, whereas Facebook Collections only let you collect from what is within the collections that have been started by other companies/retailers (as far as my research into the feature has shown me). The one major difference between the two, aside from the lack of a social plugin for Facebook Collections, is that Facebook Collections is driven by the idea of e-commerce, allowing companies to link their site with the option to “buy” by clicking on a photo in a collection. Pinterest does not have this, nor do they seem to be moving in this direction, and Facebook seems to be interested in exploring that option as a way of diversifying their similar product.

How Brands Can Use Collections

 

Brands can use collections to help drive traffic to their site and increase sales by allowing for eCommerce through Facebook via the Collections feature. It is a way to create an all-in-one experience in Facebook that can end in a user making a purchase. Facebook is currently only experimenting with seven brands, though it is looking to expand as they streamline the application while phasing it out of the trial and into a more all-inclusive option for retailers. Brands can use this not only to increase fan awareness but to help increase engagement by allowing for users to share likes, wants, and purchases all without leaving their Facebook pages.
Recommendation
If I had to recommend one, I would recommend Pinterest for lighthearted inspiration boards, planning, collecting images, quotes, or clothes. I would recommend the Facebook Collections specifically to businesses with products to sell, because for everyone else it’s a pointless endeavor. The main purpose of the collections is for retail, which is implied in that Facebook is going through its trial run with solely retail companies (i.e. Victoria’s Secret, Pottery Barn, Michael Kors, and Nieman Marcus, among others).
NOTE: Facebook Collections is in the test phase and only available to a few limited retailers. Facebook has not announced when the feature will be widely available.