The Business Case for Buy Facebook Likes

The Business Case for Buy Facebook Likes
There is a particularly funny picture in the Will Ferrell Movie Elf when he passes a run-down looking coffee shop that has a sign saying “World’s Very best Cup of Coffee.” With exuberant happiness, he bursts into the go shopping and yells “Congratulations!”

It’s a hilarious minute, but a common example of “social proof” that is used in the advertising world for many years. Whenever we don’t know the truth, we look for clues from our external surroundings (like a claim in a storefront screen) to help us make decisions.

Social proof is not always true or precise, it just must provide an effective perception of authority.

In my own book Return On Influence, I point to a famous example of this, actor Robert Young.

Young was an completed radio, film, and television set actor who represented the iconic All-American daddy in the 1950s Television set series “Father Knows Top.” In the 1970s he reprised this squeaky-clean in an even more famous character - the soft, and trusted “Marcus Welby, M.D.” In fact he became so tied to this character that it was impossible NOT to think about him in this purpose in virtually any subsequent role or overall look he earned.

Despite his trademark portrayal of these happy, well-adjusted character types, Robert Young’s reality could not have been more different. He admitted to being truly a terrible father and hubby, and was often described as a bitter male. He experienced depression and alcoholism, and spoke openly about a suicide attempt in the first 1990s.

Yet in this same timeframe, Little was among America’s most popular television industrial spokespersons - utterly as opposed to his tormented personal reality.

Manufacturers capitalized on his societal proof as a TV doctor and extended all those powerful positive attributes to their products, even though the person wrapped in the white lab coat was battling as a individual.

The essence of public proof
In the online world, “social proof” can be paramount … and very easily achieved because anyone can appear to be pumped-up and important, even when they’re not.

There has never been a time in history where in fact the mantle of authority has got been so effortlessly assumed and promoted. Words like “best-selling,” “award-winning” and “expert” have become meaningless.

And yet inside our information-dense world of the web, we’re starved for clues to help us figure out leadership and authority and we easily turn to “badges of influence” like number of Twitter followers or perhaps a Klout score as practical indicators of power.

Perhaps the virtually all prestigious symbol of societal proof today may be the Facebook “Like.” Among various companies, you will find a Facebook arms race happening as competing models do anything essential to gain the upper hand with this important metric. Not long ago i wrote a post describing an organization who comes with an internal advertising and marketing metric of “cost per like.” On the surface, this seems ludicrous nonetheless it demonstrates how strategically essential this symbol has become.

Let’s go Buying some Facebook Likes

As you may predict, an underground market has emerged that will happily sell you constructed Facebook Likes. A search turned up a market price tag of $199 for 10,000 likes.

A client just lately asked me if this is a legitimate solution to build their social proof, especially if their competitor does it. My instinct said no. Around I’ve written about the need to be trustworthy and real on the social world wide web this tactic seems unethical.

However the more I think about this, the more I ask yourself if this position is hopelessly naive. Let’s face it, for many brands, social media is becoming another advertising channel. Almost every corporate Facebook account I know of is run, at the very least in part, by an advertising organization.

If we look at Facebook in terms of being just another advertising platform (which it is) then what’s the distinction between pumping up your Facebook account with fake Wants and …

A Twitter account that is generally populated by empty accounts and spambots? (This is actually the case for almost every person with an enormous Twitter following.)
A badge on your own site claiming your site is one of the “Top blogs of …” when it was simply a recognition contest that you manipulated by encouraging friends and family to accomplish mass voting?
Claiming “several out of five medical doctors …” when you genuinely have no idea what the study was approximately or how it is being applied to the advertising claim?
Claiming to become an “expert” or “guru” when you’ve never really had a paying customer?

I don’t see any outcry against these types of social proof … in fact chances are good that you may be participating in something like this yourself somewhere on your own social profile. If we are willing to look the other way on these additional trumped-up claims, how come there such an emotional backlash when it comes to Facebook?

The business case for buying Likes
While we pontificate concerning the imperative for “authenticity,” when you get right down to it, nobody seriously cares. Like the case of Robert Little, reality plays no part in manipulating people’s perceptions about authority.

I run my organization and my life with integrity. Not merely do I prevent anything unethical, I prevent anything that even LOOKS unethical.

But I’m wondering if it is irresponsible and away of step with certainty to keep a customer from buy facebook likes to match a competitor that's already doing it. EASILY only built an organic following for this customer, it will place them at a cut-throat disadvantage … and by the end of your day somebody coming across their page won’t care in any manner.

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